Interactive Programs for Behaviour Change

Readymade’s programs empower people to be agents of their own behavioural change – using robust interactive design centred on authentic, compelling films. Co-created with target audience focus groups, the programs prove effective with wider target populations because people see themselves reflected in these real stories. As a consequence, they deeply engage with the journey. The interactive program elements then guide them on their own pathway to behaviour change.

FDS Group

Education & Behaviour Change


The striking characteristic of the film was the absolute sense of reality and credibility of both characters and scenarios..

– David Richards, Counsellor realistic that I felt at times I was reviewing a surveillance tape.

– Patti Kinney