Interactive Programs for Behaviour Change

Readymade’s programs empower people to be agents of their own behavioural change – using robust interactive design centred on authentic, compelling films. Co-created with target audience focus groups, the programs prove effective with wider target populations because people see themselves reflected in these real stories. As a consequence, they deeply engage with the journey. The interactive program elements then guide them on their own pathway to behaviour change.

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Education & Behaviour Change

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The striking characteristic of the film was the absolute sense of reality and credibility of both characters and scenarios..

– David Richards, Counsellor

..so realistic that I felt at times I was reviewing a surveillance tape.

– Patti Kinney